Always busy, 50 Cent took the time and called Jenny Boom Boom from L.A. to talk about his numerous projects, including his upcoming album and book. He also gave us the inside scoop on the latest talent he signed to G-Unit Records.
50’s fifth studio album, Street King Immortal, is set to be released in February of next year. The album, which will drop on the tenth anniversary of his debut, Get Rich or Die Tryin’, will feature multiple guests including Eminem, Alicia Keys, Ne-Yo, Trey Songz, and Wiz Khalifa. The third single on the album titled “My Life,” is already tearing up the charts since its release last month.
“I feel good about it,” said 50 on his track that features Adam Levine and Eminem. “I got Adam into the studio and he worked on it and did the vocals for me. Then I went to Detroit and played the record for Em and [told him] you got to write on this record. He was stuck because he had an idea for the second song we did together called The Champion. Creatively he was locked on that. It took me a minute to get Em to do it.” 50 also explained that although “My Life” is the third single released, it opens the album. “When you listen to the content on ‘My Life,’ that’s the song to start the album with.”
Along with the album in the works, the entrepreneurial rapper has a new book set to be released next year as well. The book will be 50’s third, a fitness book titled Formula 50: A 6-Week Total Body Transformation Plan. “It started out conceptually as me writing a book based on what I think is my definition of strength,” he explained. “It is supposed to be portions of the physical, mental, and spiritual sides of a person. I made the project about people disciplining themselves, wanting to make the mental decision, to make the physical changes to make their lives better.”
50 has also been busy signing fresh talent to his label, G-Unit Records. Kidd Kidd, Shawty Lo, and Precious Paris are a few artists that were recently added last year, and 50 is optimistic that these hard working artists will make a statement– especially Precious Paris. “She is actually ready to come out. She is talented. A little rough on the edges because she is right from it… she is from my neighborhood, Jamaica. It’s pretty rough over there… so the music, the stuff that she says, reflects that,” he said. “It’s her turn. I think her and Kidd Kidd are going to pull off into the front. Their experience has been completely different from [Lloyd] Banks, [Tony] Yayo, and the other [G-Unit] artists. [Banks and Yayo] came on the 50 Cent wave, so they were performing in front of thirty, forty thousand people every night. It will be better for [Precious Paris and Kid Kid’s] personality. The experience itself will groom them to do what they do moving forward from here.”
Along with his label, music, and books, 50 also has a line of headphones, a few films in the works, and he has also recently gotten into boxing promotion. How does 50 feel about generating millions of dollars a year? “It’s freedom. It’s the ability to invest in my ideas,” he said.
“When you actually do get to a point, you start thinking about what is really important. Not the Forbes List, more like what people remember in your absence… your legacy.”
–Tyler Roman, Hot 93.7/ Hartford