As Sony Pictures begins to create buzz for the M Night Shyamalan-directed Will and Jaden Smith-starrer After Earth, the studio has a number of other initiatives, to increase and spark awareness for the film, Deadline reports.

Overbrook Entertainment, Sony Pictures Consumer Products, The Random House Publishing Group and Ebury Publishing has set plans to create a broad line of publishing products, digital shorts, novels and so forth, based on the film and the universe that was created from the script by Gary Whitta and Shyamalan, based on a story by Will Smith.

Check out the trailer here:

http://youtu.be/aanhrAnGqPY