Schoolboy Q and his crew at Top Dawg Entertainment are some of the hottest artists in the game, but there’s one aspect of hip-hop in which they don’t contribute– none of the crew have been dropping mixtapes. There’s a reason for this, which Q explained to the Hot Morning Crew.
“We don’t do mixtapes, we don’t put mixtapes out. Everything we drop is an album– we don’t play that mixtape game.” the rapper explained to DJ Buck and Joey Franchize backstage at Toads Place. “We put all our time and effort into one project, to make it great instead of doing songs for a tape.”
While Schoolboy Q got his start with some popular mixtapes that hit the internet years ago, he feels he’s moved beyond that now that he’s making albums. And with the whole TDE crew getting so much success off their studio albums, it’s not hard to understand why they would want to stay focused. “That means you’re not focused on your album, once you do a mixtape,” he continued. “I don’t have time to be unfocused, working on my next album, for a mixtape. Isaiah [Rashad] dropped a project in iTunes and hit Billboard. Ab-Soul touched Billboard, Jay Rock touched Billboard, Kendrick touched Billboard, I’m gonna touch Billboard. SZA, she’s gonna drop her project and she’s gonna touch Billboard.”
With Oxymoron hitting number one, it’s clear Schoolboy Q knows what he’s doing. But if he were to start a side project, it would be more likely to be something in the realm of fashion, like a line for his omnipresent bucket hats. “Everybody wants me to do a line,” he said laughing. “There’s so many bucket hat companies offering me so much money, but I’d rather do it myself. If you wanted to give me that much money, I know I could make that much money on my own.”
In keeping with his practical attitude, it makes sense that Schoolboy Q would be more likely to make the hats himself. He likened it to his major label record deal, which he admits he kind of regrets. “There’s no reason for me to do it, I already did wrong by signing a rap contract,” he said. “I’m not talking about TDE, but how we ventured off with the majors. I wish we would have still stayed indie, I don’t care about being on like 1,000 radios. I love Interscope, but I wish I could have just stayed with TDE.”
–Bill Sencio, Hot 93.7/ Hartford