The Weeknd Signs A Deal With Puma

The Weeknd joins Rihanna, Kylie Jenner, Solange and more as he signs a deal with Puma as a global ambassador and creative collaborator. The Weeknd will be starring in the upcoming ‘Run The Streets’ campaign launching in November. The Weeknd shared that fans should expect new PumaXO shoes and a clothing line in 2017.

Details here.

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