By Amanda Wicks
Along with exploring different musical paths on his latest album Awaken, My Love!, Childish Gambino seems interested in putting a unique spin on how viewers experience music videos. He shared the visual for “Me and Your Mama” and it comes with a 360 degree twist.
The video actually premiered a week ago on Gambino’s new PHAROS app, where users can interact with the video’s 360 degree ability and check out more than the one angle visible on other platforms. But for those without the app, Gambino made the video available on YouTube yesterday (December 7th) and it still conveys an immersive edge.
Shot during Gambino’s “The Pharos Experience,” which was held earlier this year, the video reveals what attendees—who were stripped of their phones during the show—saw. For starters, there’s the lighting. The dome hosting the musical event turns into a trippy night sky perfect for the psychedelic rush-rock of “Me and Your Mama.” Gambino dons a tribalistic costume, complete with face painting, and walks the stage while concertgoers look on amazed.